Want To Be A Freelance Social Media Manager? Here’s What You’ll Need

Are you on social media constantly? Have you built up a large personal following? If you do, then a new career field could await.

Social media management has become one of the more popular freelance areas in recent years. It’s easy to see why; companies see the value that it can bring to them.

With how well-paid the position can be, it’s easy to see why many people could be tempted. That doesn’t mean that it’s easy to enter and succeed in, however.

If you’re considering it, then you’ll need to make sure that you’re properly equipped. You’ll need more than a smartphone and some social media profiles.

If you don’t know how to become a freelance social media manager and what you’ll need, it’s time to dig in. When you’re starting in the field, it’s best to be as informed as possible.


What You’ll Need To Become A Freelance Social Media Manager

In-Depth Knowledge

You could assume that social media management focuses solely on posting on social media. While that’s a core component of your duties, it’s far from the only one.

You’ll need to perform multiple other duties, including analyzing campaigns and results. You’ll have to know how to do this, among other things. Coupled with that are legal factors that you might need to consider.

Alongside ensuring your freelance business is legally compliant, you might need to speak with a social media attorney. Doing so will inform you of what you can’t post on social media, among other things.

The Right Skills

To become a social media manager, you’ll need to be skilled in quite a few things. Many people find that surprising.

Some of the more notable of these include:

  • Copywriting: You’ll need this to carefully craft your messaging.
  • Graphic Design: Creating graphics for your posts will be essential.
  • Research: You’ll need a solid understanding of a potential audience, so you’ll need to know how to research them.

Armed with these in hand, you shouldn’t have a problem becoming a social media manager.

What Will You Do As A Social Media Manager?

Before you figure out how to become a social media manager, you’ll need to know what’s involved in it. There’s more to it than simply posting on social media all day.

You’ll need to:

  • Create graphics
  • Schedule posts
  • Develop and analyze key performance indicators
  • Optimize posts and pages for engagement and growth

You’ll have to ensure that you can do these well. Failing to could mean that your social media management career wouldn’t last long.

Spending time refining the skills needed for these is recommended. Once you do, you shouldn’t have a problem creating and implementing social media campaigns for your clients.

How To Become A Freelance Social Media Manager: Wrapping Up

Figuring out how to become a freelance social media manager can be difficult. Alongside refining your skills, you’ll need to be properly equipped and skilled.

That can be more difficult than many people assume. Going about things the right way will ensure that you’re as successful as possible.

Laying a solid foundation for this is recommended. With the above, you shouldn’t have a problem doing that.

*Collaborative Post