KKW Beauty, the beauty brand of Kim Kardashian, will be undergoing a major rebrand later this summer.
The beauty brand made the announcement Tuesday through their social media channels.
According to the announcement, at midnight on August 1st, the KKW website will be shut down. This is so that the brand can undergo an overhaul to come back with new formulas that they say will be more modern and innovative, while packaged in a sustainable new look.
It is unclear whether the brand will continue to be named KKW, or if it will undergo a name change following Kim Kardashian’s divorce from Kanye West.
Though there is no specific timeline announced, the statement from Kim Kardashian says that the brand will not be gone too long.
Beauty conglomerate Coty purchased a 20% stake of KKW Beauty back in January of this year. There’s no word on if this partnership had a hand in the rebrand.
Starting now, everything on the KKW Beauty site is at least 20% off.