about-face To Launch New Summer Drop Of Products
Beauty brand, about-face, has announced that they are preparing to launch a new drop of products for the summer.
For those who haven’t heard of about-face before, it is the brainchild beauty brand of singer Halsey.
The summer drop is driven by Halsey’s wistful 90s nostalgia, and highlights two of the brand’s best-selling franchises in bright colors, bold new finishes and a sun-kissed glow.
From the Shadowstick collection, which are basically like adult crayons for the eyes, beauty lovers can expect three bold, pigment-rich colors, with a high matte-finish. Coming in citrusy matte orange, yellow and green neutrals, these shadowsticks will retail for $21.
The Light Lock collection, made for making your lips pop, will expand to include three new super juicy smooth glosses with a glass-like finish. Infused with an intensely moisturizing coconut oil and blend of peppermint and lavender, the shades range from cotton candy pink and an iced mauve to crystal clear and will retail for $20 each.
Additionally, you can expect a gilded bronze, multi-purpose Light Lock Stick to retail for $25 and the talc-free, hybrid Light Lock Powder in holographic rose bronze to retail for $30.
The new drop features colors that are absolutely perfect to wear during the summer time. “There is a unique intensity, neutrality and wistful affection for the colors in my summer collection,” says Halsey. “It’s dramatic, but familiar and approachable even if you have never tried an orange shadow. But beyond the color pay-off is the dreaminess and creaminess of these formulas that draw you in.”
This summer collection from about-face will drop on Tuesday, June 8th, and will be available for purchase from the about-face website.